The campaign features our frontline domestic violence workers as ambassadors for freedom.

These good-hearted people spend their days supporting families who have experienced the confusing strategies and long-term impacts of family and domestic violence. The work they do is legendary, and we are honoured to share their expertise.

When you stand with us for FREEDOM, you’ll add your voice to theirs so that together we can turn the tide and stop violence before it occurs.



By sharing more about their work with families affected by family and domestic violence, we highlight the support these dedicated people provide to the community and how by being aware we too, can make a difference

  • What do you love about your job?

    "Finding what really makes a child happy and bringing it out, and providing support around continuation of education."

    "Every day I feel very lucky to work at PGCNV alongside highly dedicated professionals committed to supporting people experiencing family and domestic violence."

    "I love being able to help the client identify their strengths in the face of what they have gone through, and to help them feel safe, free of fear and understood."

  • What do you admire about your clients?

    "Their courage, strength, determination, resilience and willingness to change."

    "The resilience they show whilst having to deal with the repercussions of family and domestic violence. The fact they can carry on and ensure that their children have as normal a life as possible, is amazing."

    "I truly admire anyone who is able to reach out, seek and accept help."

    "The ability of mothers to meet the child's needs whilst having none of their own needs met."

  • What would you like to see more of in the world

    "More understanding about what people have been through and reduced judgement on them"

    "More people understanding the long term impact of violence on others"

    "Working towards harmony"

    "More understanding around control and the pattern of abuse"

    "People who serve and protect their families, and openly challenge the harmful attitudes society can sometimes hold towards women."

What Does FREEDOM Feel Like?

We have so much to learn about the value of FREEDOM in relationships from those who have experienced what it is like to have it taken from them.  

“To me freedom feels like having the chances and opportunities to be everything I want to be. To feel what I want to feel and to make decisions about the big things, and even the really small things, in my life while being openly supported, enabled and encouraged by my partner.”

  • To maintain freedom in relationships, we must be aware of manipulative patterns of behaviour that are designed to cause fear and harm by gradually undermining and eroding identity, security, independence, and self-worth. Some
    terms you may have heard include stalking, love bombing, threatening, gaslighting and belittling, each are harmful but when combined lead to a form of domestic violence called coercive control.

    Coercive control can be quite puzzling though. There are
    very few relationships out there that are perfect, and if we look within, we can all fall into occasional slip ups using dark behaviours - we are human. With awareness, these moments are great opportunities to reflect, adjust and make our generally healthy relationships even better.

    It is important however to remember to seek help if you, or someone you know is experiencing a repeated regime of controlling behaviours. We hope these words, bravely shared by a person who has experienced coercive control will help you understand what it feels like.

    "For me, coercive control felt like I had completely lost my sense of who I was. My partner had told me that my family looked down on me and I had begun to distance myself from them and not tell them things that were upsetting me about my relationship. He made me feel that I was insufficient and that I was not being generous enough with the money I earned in terms of what he needed.”

    We encourage you to FIND OUT MORE about freedom and the patterns of coercive control. Make sure you follow our social media campaign on FB and Insta, we’ll share some great information in a friendly way.

    Every Just Cause product also features an informative tag to educate the community. When we are aware of the light and dark behaviours that can present in any relationship, we all become part of the solution to prevent family and domestic violence.

  • Gaslighting

    Intentionally distorting another person’s reality to make them feel like what they are seeing or feeling is not real

    Using mind games and denial to make a person question their sanity

  • Threatening

    Expressing threats of harm or danger, or threatening suicide

    Threatens to share personal images or information without permission

  • Love Bombing

    Expressing an overabundance
    of affection that breaks down partner's barriers to develop attachment

    Also used as a strategy when perpetrator feels like they are losing control over the other person

  • Micromanaging, Monitoring & Stalking

    Monitoring activity, phonecalls,
    emails, messages. Dictating when a partner can sleep, eat, what they can wear, limiting access to money etc.

    Intended to deprive privacy, autonomy, financial security and sense of safety in order to create dependency and control

  • Isolating

    Separating the person from family, friends and community to build systematic control

    Preventing partner from seeing certain people or creating a belief that their friends of family don’t care about them

  • Belittling / Degrading

    Judging, humiliating, criticizing, making hurtful jokes, name calling, putting down, insulting appearance.

    Can occur in private or in company. Makes the receiver feel small, unimportant and disrespected, reducing confidence and self esteem

Occasional slip-ups of dark behaviour can occur in all of us at times - these moments offer great opportunities for adjusting and improving otherwise healthy relationships.

BUT when a consistent pattern of dark behaviour emerges making the receiver feel fearful, limited, vulnerable and controlled, they may be experiencing ‘Coercive Control’. Coercive control is recognised as a form of Family and Domestic Violence

If you recognise dark patterns of behaviour in your relationship or you are worried about someone you know, click here for resources and support


    This hearts and dreams tee was designed by one of our young “artists in residence” during a creative moment with our child advocates while in safe accommodation. 

    We are so impressed with her work that we have promised the funds from this particular tee will support new playgrounds at our crisis care locations. 


    Our 2022 campaign offers the opportunity to gift a woman in crisis care a t shirt sending a message of support and thoughtfulness as she finds her way Out Of The Darkness And Into The Light.

Our 2022 Contributors

Little Bluck Duck . Anna Bluck

Remedy Store

Sourc . Studio

Key2 Creative

7 to 1 Photography